Endnotes

Introduction

“march backwards into the future”: McLuhan, Marshall, Quentin Fiore. The Medium Is the Massage. New York, London, Toronto: Random House, 1967.

Chapter One

“…a more beautiful question”: Cummings, E.E. Collected Poems [of] E. E. Cummings. Harcourt, Brace and Company, 1928.

Vermeer, Johannes. The Art of Painting. 1666. Kunsthistorisches Museum, Vienna.

Van Rijn, Rembrandt. The Artist in His Studio. 1626–28. Museum of Fine Arts, Boston.

“aired its final episode of Reading Rainbow”: Calhoun, Ben. “Reading Rainbow Reaches Its Final Chapter.” NPR. NPR, 28 Aug. 2009. Web. 02 Apr. 2012.

Chapter Two

“A sunflower seed…”: Flanders, John. The Craftsman’s Way: Canadian Expressions. Toronto: University of Toronto, 1981.

“pheromones of the master’s own breath.”: Watson, Lyall. The Nature of Things: The Secret Life of Inanimate Objects. London: Hodder & Stoughton, 1990.

Chapter Three

“I'll play first…”: Miles Davis Honda Scooter Ad. Perf. Miles Davis. Commercial. YouTube. 1 Feb. 2008. Web. 8 Apr. 2012.

“Lighting one candle…”: Hass, Robert, Basho Matsuo, Buson Yosa, and Issa Kobayashi. The Essential Haiku: Versions of Basho, Buson, and Issa. Hopewell, nj: Ecco, 1994.

Chapter Four

“…putting form and content together.”: Blumenthal, Saul. “Designer Paul Rand Speaks at Media Lab.” The Tech. Massachusetts Institute of Technology, 15 Nov. 1996. Web. 02 Apr. 2012.

“A small bowl arrived…”: Achatz, Grant. “What Grant Achatz Saw at El Bulli.” Diner’s Journal Blog. The New York Times, 16 Feb. 2010. Web. 02 Apr. 2012.

Johnson, Steven. Where Good Ideas Come From: The Natural History of Innovation. New York: Riverhead, 2010.

Chapter Five

“the world as it will be…”: Asimov, Isaac. Asimov on Science Fiction. Garden City, NY: Doubleday, 1981.

Chapter Six

“We sail within a vast sphere ”: Pascal, Blaise. Pascal's Pensées. Project Gutenberg. 27 Apr. 2006. Web. 8 Apr. 2012.

“…the right solution would presently announce itself.”: Weschler, Lawrence, and Robert Irwin. Seeing Is Forgetting the Name of the Thing One Sees: A Life of Contemporary Artist Robert Irwin. Berkeley: University of California, 1982.

Chapter Seven

“Draw your chair up close…”: Fitzgerald, F. Scott, and Edmund Wilson. The Crack-Up. New York: J. Laughlin, 1945.

Chapter Eight

“…you will contribute a verse.”: From the poem O Me! O Life! Whitman, Walt. Leaves of Grass. New York, NY: HarperCollins, 2000.

Chapter Nine

“Whoever said that pleasure…”: Design Q&A with Charles Eames. Perf. Charles Eames. YouTube. Web.

Chapter Ten

“Not I, not I…”: From the poem Song of a Man Who Has Come Through. Lawrence, D. H. The Complete Poems. New York: Penguin, 1971.

Hyde, Lewis. The Gift: Creativity and the Artist in the Modern World. New York: Vintage, 2007.

“Elizabeth Gilbert, in a lecture…”: A New Way to Think About Creativity. Perf. Elizabeth Gilbert. YouTube. ted Talks. Web.

“the long, hard, stupid way…”: Brion, Raphael. “Treme Watch: David Chang Gets a Cameo.” Eater. Eater National, 13 June 2011. Web. 02 Apr. 2012.

“In an episode of…”: Sorkin, Aaron, and Patrick H. Caddell. “Shibboleth.” The West Wing. NBC. 22 Nov. 2000. Television.

Calvino, Italo, and William Weaver. If on a Winter’s Night a Traveller. London: Vintage, 1998.

“the design of the business card wouldn’t be finished until…”: Giampietro, Rob. “Reflections on Recent Work.” Lined and Unlined. 5 Jan. 2009. Web. 2 Apr. 2012.

“I just sort of let it be known that I was available…”: Weschler, Lawrence, and Robert Irwin. Seeing Is Forgetting the Name of the Thing One Sees: A Life of Contemporary Artist Robert Irwin. Berkeley: University of California, 1982.

“We systematically…”: Hochman, David. “Office Party? Let’s Tweet It.” Nytimes.com. The New York Times, 4 May 2011. Web. 2 Apr. 2012.

“A culture is no better than its woods.”: Auden, W. H. The Shield of Achilles. New York: Random House, 1955.

“The moment just past is extinguished forever…”: Kubler, George. The Shape of Time: Remarks on the History of Things. New Haven: Yale University Press, 1962.